From cover to interview to full page ad, our client AtlasMasland and Elena Cordoba own the spring issue of NEWH Magazine!

February 11, 2021

From cover to interview to full page ad, our client AtlasMasland and Elena Cordoba own the spring issue of NEWH Magazine!

Our client, Elena Cordoba, Executive Director, Design and Product Development, AtlasMasland, owns the cover and interview article in the spring issue of NEWH Magazine (Hospitality Industry Trade). marquardt+ is so proud to have AtlasMasland and Elena continue to retain our practice to lead their marketing and public relations work (and showroom and trade show exhibit design that is forthcoming!).

For this issue, NEWH asked us to schedule a photoshoot for their cover. Instead, marquardt+ surveyed all their past covers and cover graphic and layout standards. We then utilized a headshot we just had completed internally of Elena, and added a plan view (on brand) of her latest designs featured in the article as backdrop, and did a complete cover layout using the magazine’s graphic standards, and just designed the cover et al and submitted it as the image.

NEWH Spring 2021 cover by m+

NEWH embraced our submission and with minor adjustments used it to the benefit of both the publication and our client. We also created the accompanying full page ad for this issue including visuals and copy, for this issue, featuring Elena and her latest product designs, and the story of the merger of the two brands, which we helped strategize. marquardt+ has supported almost every aspect of the AtlasMasland business, marketing and brand strategy, to provide the identity, brand standards and voice to every touchpoint.

This is the depth of strategy and service deliverables marquardt+ brings to all our clients project requests from strategies to the resulting design work whether marketing, PR, messaging, digital and print graphics and of course, full commercial and corporate interior environments!

NEWH Interview article

When you have a client who is so authentic in their approach, thinking and viewpoint and inherently understands their brand truths, our work as marketing lead is THAT much more effective. There is so much more to come in 2021, with AtlasMasland and our other clients, that we will share as it becomes public!