The interior architecture that marquardt+ developed for both environments encourages entry, flow, movement, and custom display opportunities. This begins with the public corridor floor, ceiling, and logo wall that draws people down the long hallway, through the showroom entry expanding and continuing in the swoop of the ceiling soffit and curve of the displays through the spaces. A radial grid pattern was used to organize all elements in the space, fanning out from a conceptual origin point at the entries.

This underlying radial grid system aligns and tapers every element in the spaces, including the expanding angle of the entry corridors. This encourages entry and immediate understanding of the spaces. This also provides a complete and unobstructed view of the entire showroom space and display options from the point of entry and reception area. As well, the column enclosures are shaped with the Dymaxion car form in mind so occupants visually and physically flow past them. By nature of this shape, the massive structural columns are broken down and instead become elegant displays for additional product application, putting the product forward in the best light and luster. Even the custom work tables edges are generously radiused, surfaced with Maya Romanoff product and support the feeling of solidity, flow, and calmness.