This idea allowed for the development and application of the selected design to be incorporated into any present and future show touring the world as well as in permanent locations, without specific customizations other than projection.
The m+ team completed the finalized design and development package and Miller Zell proceeded with fabrication resolution, production, and installation of the first new front of house performance debut of Cirque du Soleil’s show, OVO, premiering in Montreal.
To really understand how we approach work such as retail, seeing the design presentations can be as informative as the outcome. Capturing an understanding of the client essence, world and needs circumvents any imposition of our own aesthetics in the process. Thus, the images profile the complete presentation of the design direction including ideation and concept development, documentation photography, and narrative shots of the first installation in use. The documentation photography was graciously provided by Miller Zell and the narrative photography was taken by Mary Beth Rampolla while attending the OVO Montreal premiere and debut of our solutions that still are a part of their retail approach, to this day.